Yes, amazingly, there’s a correlation. Here’s a short list: 1. Influences Are Important Or at least count for a lot. For example, there are many great love songs in the world, but there are a lot of other songs — masquerading as love songs — that are really about taking hostages. They say things like: [...]

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Warning: bathroom humor alert. Sorry, but I couldn’t let this go unreported. A company in India is currently developing a soft drink made from cow urine. A major Hindu cultural group wants to market it as a healthy alternative to Coke. (I’m not kidding.) Since marketing is everything, the choice of a great name is [...]

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